Brand Identity Revamp:
AutoRap Music App

AutoRap is an application that will allow you to make everything you say into authentic rap in which your words will sound like you are rapping what you are saying.

The Brief:
As a Senior Art Director I was part of the team tasked to develop a complete new brand identity for this fun & well-known music application.
We ran various design sprints in multiple conceptual directions - 'Say Anything'!
I am presenting one of the shortlisted visual concepts which includes revamp of the whole visual language of the app: brand slogan, logotype,  monogram/symbol, new color palettes, splashscreens, app icon, promotional banners, ASO positioning and more. 

 

Client: Smule, AutoRap
Role: Art Direction, Graphic Design & Illustration

© All rights belong to Smule

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