Global 360 Campaign:
Embrace Your Rhythm
I was tasked to establish a clear visual direction / look&feel for Smule & BetterMe 360 partnership advertising campaign.
BetterMe is a health and wellness platform that caters to over 150 million users by providing a tailored, bio-individual approach to fitness and well-being.
This was a strategic partnership with music app such as Smule to help people find their rhythm to better mental health.
Campaign Results were all a record-high numbers:
> A record-high CTR of 7.40%
> On Apple Store: The event reached 881K impressions on Apple Store and generated a total of 15.9K interactions. From those, 48.4% were app opens, 45.8% were redownloads, and 5.8% were first-time downloads
> The event was featured by Google and reached 76M viewers which resulted in 2K unique conversions.
On May 9th we reached 80K new players in Android - a record-high number.
Client: Smule
Role: Art Direction, Graphic Design & Illustration
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