Karaoke Pitch Bar Skins – Kristina Marinova

Client: Smule
Role: Art Direction, Graphic Design & Illustration

User Acquisition Campaign
Karaoke Skins for Japan

As a Senior AD, together with my team, I was asked to explore and design various karaoke skin designs for Japan music scene.
The product brief was to design localized karaoke pitch bar.
Teamed up with my video colleges, we deep-dived into researching Japanese cultural specifics and developed multiple designs for user testing and proof of concept.
Localizing for Japan market is always a very exciting and challenging task to work on.