Brand Identity: Neuroeconomics Labs

The cutting edge behavioral science for businesses. 
Tools that track and measure real-time customer reactions to campaign, product or service. A way to get clear answers to maximise effectiveness and drive lasting behavioural change.

I was tasked to establish a brand identity for a product where science meets technology and people.
Based on extensive neuro science research, I took and explored further the neural brain wave diagram graphics and turned them into clear and captivating static but at the same time dynamic symbol.
The color palette is inspired by the eye-tracking heatmap concept.

Client: Neuroeconomics Labs
Role: Art Direction & Graphic Design