Sing With PRIDE – Kristina Marinova

Global 360 Campaign:
#SingWithPride

Celebrating Diversity and Inclusion through music!
I was tasked to establish a visualy engaging look&feel for a 360 Global Pride campaign in 2023.
I aimed to achieve a celebrative identity of all the unique, diverse, colorful and beautiful ways in which we all express ourselves through music.

Campaign Results:

> The total number of creators with the campaign hashtag is 26,619 (0.51% of topline DAC), who recorded 50,478 performances - Smule's second-highest result of the year amongst other engagement campaigns

> Google Play Store Event (Community): The event reached 4.9M viewers

> Google Play Store Event (Partner Artist): Google also featured the PA event and attracted 17.3M viewers and 3.2K unique conversions

Client: Smule
Role: Art Direction, Graphic Design & Illustration
Graphic Design & Illustration Contributor: Radoslav Kasabov

+ LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD + LOUD AND PROUD

- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE- SING WITH PRIDE

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SquareArt_CyndiLauper-GirlsJustWantToHaveFun

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